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Apr 01, 21 · A rectangle and a square are very similar, but Google would likely regard them as two different keywords Negative Match The final Keyword Match Type is the negative match, or negative keyword This is a tricky tool to use right, but basically, it allows you to designate a result you do not want, under any circumstances, to appear next toAug 18,  · By definition, broad match is going to match your keywords to the broadest possible amount of search queries This will include misspellings of your keyword, plural/singular versions, related search terms and synonyms It is the default match typeMay 30,  · Keyword match types is a feature that you can use to refine what search queries will trigger your advertisements to show up on Google According to Google 1, "the keyword match types dictate how closely the keyword needs to match with the user's search query in order for the ad to be considered for the auction" Negative Keyword Match Types Google Adwords Keyword mat